WHO WE ARE
From research & development to quality control, from ingredients and products procurement to business, marketing and communication planning, from professional advice on sectorial laws and regulations to strategies and processes of international trade; we cover the product full life cycle for serving the request of new market segments searching for new technologies, innovative, healthy, functional products aimed to be effective against metabolic disorders.
To select new raw materials and ingredients, to enhance production cycle, products quality and safety, shelf life and packaging, labelling and nutritional claims;
To optimize costs, production process and existing for enhancing competitivity;
To formulate and develop healthy, functional and innovative products compliant to international regulations and standard as well as market trends.
WHY CHOOSE US
New life styles and market channels are changing Food and Cosmetic industry market landscapes.
Products successful strategies are nowadays made possible thanks to an inimitable set of factors - innovation, quality, traceability, know how, functional effectiveness, cost effectiveness - KERES can help to guarantee with its products and international market deeply experienced experienced staff.
RESEARCH & DEVELOPMENT
Selection and sourcing of raw materials, ingredients and products;
Analysis, optimization and implementation of innovative, functional and high added value products and processes;
Formulation and development of semi finished and finished products customised for any market channel and segment;
Analysis and structuring of scientific and nutritional dossier and documentation;
Research and up to date of medical and scientific literature supporting products;
Creation of product data sheets, chemical composition and microbiological quality control certificates, shelf life and functional assessment of ingredients, additives, adjuvants, semi finished and finished products;
Analysis and creation of visual and commercial identity of products (Trademark, Logo, Brand).
Analysis and structure of labels and nutritional claims in different languages;
Drafting and translation of technical documents for local and foreign markets;
Marketing labelling control amd claims validation;
Research and identification of legally compliant claims;
Technical comparison of similar products;
Verification of product hygienic sanitary compliance;
Identification of regulatory procedures for each target country;
Management of notification and registration processes;
Customized technical advice and regulations up to date service.
Management of integrated web marketing and traditional communication activities;
promotion of product brand, corporate mission, product territorial identity;
Identification and selection of market channels/segments and most qualified prospective buyer and partners;
Dissemination of proper scientific, nutritional, functional, marketing contents aimed to selected prospects, buyer, partners;
Supervision and management of web marketing and dissemination activities;
Constant up to date provided to clients on strategic markets data, competitors, prices, current trends and innovation state- of- the- art.
INTERNATIONAL TRADE STRATEGIES AND PROCESSES
Development of export business plans, ROI and ROA analysis, market, prices, competitors researches;
Management of prospect/buyer/partner relationship and commercial negotiations;
Management of B2B meetings organization, attendance to international fairs and exhibitions, conferences, symposiums and to sectorial dedicated events;
Structuring and management of commercial and financial, partnership, productive/commercial, licencing and franchising agreements;
Management of Logistics and shipment activities, selection of most proper operators, professional advice on customs duties and customs and sanitary procedures.
KERES, owner of "I'M VEG" mark, certify companies offering and serving products to vegetarian and vegan customers.
Keres assist companies to enhance their productions in terms of Quality, Safety, ethics and environmental sustainability by offering sinergic services - from certification to customised Trade Marketing activities - for entering and development of their products/brand into market segments dedicated to vegan and vegetarian consumers.